life isn't average. neither are we.
Do Your Thing
Kristina Chau - Monday, July 22, 2013

Hey there party people,

I know it's been a long time since I've written but I'm excited to be back and writing once again! The reason I've been MIA is that over the past year, I took on a contract through Not Your Average Party to help launch a brand new event venue in the city called the Beer Academy.

Nestled in the heart of downtown Toronto, the Beer Academy features a small-batch craft brewery, and a tasting room/retail store where guests can relax with their favourite pint. The venue also features an experiential event space that includes a sensory tasting bar, a beer-lover’s library, which was my domain.

 
 
Launching an event venue is no easy task.  There are many things to consider when doing so, but the main items I assisted with were:

 Consulting on and establishing best practices for running a successful event venue.

 Conducting an RFP process to decide on the best-suited vendors to partner with – i.e. caterers, staffing company, rentals, etc.

 Creating a sales and marketing package to distribute to potential clients. You can check out the final event package here.

 Advising on social media plans, promotional events and identifying advertising platforms to help market the space.

 And overall managing the day-to-day event operations and bookings.


This position started out as a 3 month contract and was extended to almost a full year which is why I've been more than a little pre-occupied and had to shift my main focus away from Not Your Average Party, but I never lost sight of what's most important, and that is always doing what I love.

My time at the Beer Academy was a great experience as I have learned a lot and have a great addition to my portfolio.  I was also fortunate to work with an amazing team there and have built further relationships and partnerships that I know will only help me on my continued exciting and fulfilling journey of being an entrepreneur!

So remember party people, always "Do Your Thing" no matter what that is because:



And in that vain, here's my song of the day: 


Have a great week and stay tuned for my next edition where I feature some of the great vendors I got to work with during my time at the Beer Academy.

For the life of the party,





not your average party